Exemplory case of very first paragraph needless to say work with marketing on basic concepts of marketing
Marketing is really a control, which is designed to make sure his explanation the development of profitability of a business entity (an independent enterprise) at the cost of the most useful satisfaction regarding the customer at a particular time interval. As a result of the volatility of market circumstances therefore the situation, the strategic advertising duration doesn’t meet or exceed 5 – 7 years, as well as in conditions of uncertainty of the economy, this era reaches a maximum of three years, during that the preparation regarding the entire complex of marketing actions and conditions, such as both very own possibilities, and outside environment. During the same time it is required to anticipate even those to start with sight unpredictable factors, such as for example:
- solvency associated with target consumer,
- alterations in their demands and desires, in addition to behavior,
- amount of demand when you look at the period that is planned
- the prospects regarding the growth of rivals that create not just products that are similar but additionally goods- substitutes, that is, goods-competitors, goods-substitutes.
Which are the concepts that are main the marketing?
Effective marketing work can be viewed when a business owner, taking into account the factors that are above will achieve the specified link between production and marketing tasks, ahead of the current rivals available on the market. Regarding this, P. Drucker, a theoretician that is well-known of problems, says: “the primary aim of advertising would be to understand and comprehend the customer so well that the merchandise or service will fit the second precisely and sell it by themselves.”
Hence, the concepts that are main the marketing are formed by need, demand, item, trade, transaction and market.
Want is a sense of an individual lacking something. Then the person will look for the object to satisfy the need, and if it does not exist, he will find another object that can drown it if the need is not satisfied. Need may be the original element of peoples nature, consequently, the greater amount of this means to him, the greater amount of painful he is affected with. The needs remain unchanged constantly, they existed, exist and will exist in this case. The need for people is extremely complex and diverse, so they really have to be classified, you start with the physiological needs in food, clothing, safety, etc. ending with all the requirements of social and personal character in knowledge, self-expression, self-development, profession development, etc. In addition, different needs are definitely not the exact same for differing people.
Development of needs and needs of consumers
With regards to the known degree of growth of society, the requirements of its members are improved and changed. It must be remembered that needs stay unchanged, and needs are continuously evolving. This will be one of the most significant and first mistakes produced by manufacturers, confusing both of these ideas, many of them genuinely believe that there is certainly a necessity searching for what they produce, however it is just a need that, according to the nature of the individual, is quickly changing, because he could be not used to making use of the means that is same meet the requirements. It is very uncomfortable and nauseous, an individual develops – their requirements are developed. If you find another commodity, the need exists inside it, additionally the importance of it really is unchanged, that is, it’s not produced artificially, the greater it really is a producer, however it exists independently from it and its own production task. An entrepreneur whose products had a good demand at one point began to lose their customers and profits, although he thought that the “golden vein” was found and the success would never end under these conditions. Consequently, whenever creating one or another item, it is crucial to find the connection out between it and also the existing natural needs of individuals and constantly focus on their enhancement to keep up with changing customer requirements.
The hierarchy of needs for Maslow is presented in Fig. 2.1. Maslow’s concept of requirements explains why situations that are different driven by different requirements of individuals. Guy alternatively satisfies the most needs that are important her, which further determine her behavior. Guy in manufacturing is mainly motivated economically, so when a secondary stimulus there is a wish to have safety and good working conditions, conscious mindset of leadership to subordinates, a way to reveal the imaginative potential of workers.